Pet Fair South-East Asia 2025: Asia’s Pet Industry Gathers in Bangkok
From 29–31 October 2025, Bangkok will host Pet Fair South-East Asia (Pet Fair SEA), a premier B2B trade hub for the global pet industry. With hundreds of exhibitors and knowledge forums like Petfood Forum Asia, the event is poised to become one of the year’s most important gatherings for pet product manufacturers, distributors, retailers, and innovators.
Event Overview
Pet Fair South-East Asia is returning for its fourth edition from October 29 to 31, 2025, at the Bangkok International Trade & Exhibition Centre (BITEC), spanning halls 98 to 100. Organized by VNU Exhibitions Asia Pacific in partnership with Globus Events, the fair continues to position Bangkok as a rising hub for pet industry growth in Southeast Asia.
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Global Scale and Participation
This year’s edition is expected to be the largest yet, featuring 450 exhibitors from over 40 countries and attracting trade visitors from more than 80 nations. The exhibitor mix will be about 75% international and 25% local, emphasizing the event’s strong global reach and cross-border collaborations.
Petfood Forum Asia: A Key Highlight
A major highlight of the event is the Petfood Forum Asia, co-located on 29 October 2025. This technical seminar focuses on pet food trends, ingredient innovation, nutrition, processing, and market opportunities. Attendees can expect around five in-depth presentations from global experts, along with networking receptions that foster collaboration and industry dialogue.
Business-to-Business Focus
Pet Fair SEA is a strictly B2B event — emphasizing distribution, sourcing, retail partnerships, and knowledge exchange rather than consumer attendance. According to organizers, Pet Fair SEA serves as “a fully business-to-business Partnership Hub for Distribution, Retail, Sourcing, and Learning beyond the ASEAN region.”
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Opportunities for Exhibitors and Visitors
Exhibitors can take advantage of booth opportunities and an innovative pre-show online matchmaking platform to connect with potential partners ahead of the event. Visitors, meanwhile, can pre-register for free access to attend the show and its included seminars.
Asia’s Growing Pet Market
As the pet market continues its strong growth trajectory across Asia, fueled by rising pet ownership and the humanization of pets, Pet Fair SEA 2025 is set to serve as a central stage for unveiling new products, forming cross-border alliances, and identifying emerging regional trends in the global pet industry.
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